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RUSL-Institutional Repository: Recent submissions

Now showing items 901-920 of 7476

IDENTIFYING THE E-LEARNING CHALLENGES FACED BY STUDENTS DURING PANDEMIC SITUATIONS IN CASE OF UNDERGRADUATES IN KURUNEGALA DISTRICT, SRI LANKA

Jayasekara, H. G. L.A. L.; Madhuwanthi, R.A.M. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

This study explores the e-learning challenges faced by students during pandemic situations, specifically focusing on undergraduates in Sri Lanka’s Kurunegala District during COVID19. The pandemic led to global lockdowns, ...
FACTORS INFLUENCING ATTITUDE TOWARDS E-GOVERNMENT ADOPTION: A STUDY IN SOUTHERN PROVINCE, SRI LANKA

Abeykoon, B.B.D.S.; Sirisena, A.B. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

E-government adoption can significantly improve government service provisions for citizens. Unfortunately, e-government penetration rates remain relatively low among emerging economies. Accordingly, understanding the factors ...
FACTORS INFLUENCING MIGRATION INTENTION OF MANAGEMENT UNDERGRADUATE IN SRI LANKA

Muthukumarana, C.; Weerawardane, S.D. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

Sri Lanka is a developing nation with a comparatively high graduate unemployment rate. State universities offer limited post-secondary education. Additionally, new private universities have been established and dynamic ...
FACTORS INFLUENCING STUDENT RETENTION IN MASTER’S DEGREE PROGRAM: A CASE STUDY OF A SELECTED UNIVERSITY OF SRI LANKA

Kamalasiri, M.M.M.D.; Udurawana, Y.M.W.G.P.K. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

This explanatory study aimed to identify and address the factors influencing student retention in master’s degree programs. A master's degree is an advanced academic qualification awarded by a university after completing ...
FACTORS INFLUENCING UNDERGRADUATE INVOLVEMENT IN CAREER GUIDANCE AND COUNSELING SERVICES AT RAJARATA UNIVERSITY OF SRI LANKA.

Herath, H.M.D.C.M.; Udurawana, Y.M.W.G.P.K. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

This explanatory study aimed to identify and address the factors influencing undergraduate involvement in career guidance and counseling services at Rajarata University of Sri Lanka. Guidance and counseling are among the ...
RELATIONSHIP BETWEEN ORGANIZATIONAL PRACTICES AND INNOVATION MANAGEMENT SUCCESS: A STUDY OF SELECTED MANUFACTURING COMPANIES IN CENTRAL PROVINCE

Hemasiri, A.R.M.P.; Zoysa, De H.I.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for different businesses or services. Today’s organizations operate in a rapidly changing, competitive, and quickly ...
DETERMINANTS OF ENTREPRENEURIAL INTENTION AMONG VOCATIONAL TRAINING STUDENTS: STUDY FROM EASTERN PROVINCE OF SRI LANKA

Nisansala, B.A.G.P.; Suraweera, S.M.B.L. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

Fostering entrepreneurship is pivotal for economic growth and competitiveness in a globalized world. However, Sri Lanka faces challenges in cultivating successful entrepreneurs among its youth, who often demonstrate risk ...
SUCCESS FACTORS FOR WOMEN ENTREPRENEURS IN SRI LANKA (WITH SPECIAL REFERENCE TO THE CENTRAL PROVINCE)

Shifna, H.F.; Jayawardane, S.M.D.N. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

Traditionally, entrepreneurship is considered male-dominated, but nowadays, in Sri Lanka, women’s interest in business is growing considerably, although their success remains marginal. Therefore, this study aims to provide ...
IMPACT OF VISUAL MERCHANDISING ON CONSUMER PURCHASE INTENTION: WITH SPECIAL REFERENCE TO MEDIUM SCALE FASHION STORES IN KURUNEGALA DISTRICT.

Dewmini, S.M.U.; Bandara, T.M.E.G.D (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

In an increasingly competitive fashion retail industry, visual merchandising is critical in shaping customer behavior, yet its specific effects on medium-scale fashion retailers remain under-examined. Extensive studies ...
REVITALIZING TRADITIONAL THEATRES IN SRI LANKA: THE ROLE OF MARKETING MIX ELEMENTS AND COMPETITIVE PRESSURES

Alwis, De A.H.M. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

Traditional theatres in Sri Lanka have seen a decline due to competition from multiplexes and streaming services. This study examines the factors influencing audience attraction to traditional theatres, focusing on marketing ...
EXPLORING THE INFLUENCE OF PERCEIVED VALUE ON PREMIUM EDUCATIONAL AI TOOL ADOPTION: THE MEDIATING ROLE OF CONSUMER ATTITUDES AMONG UNIVERSITY STUDENTS IN SRI LANKA

Silva, M.H.S; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

This study examines the influence of perceived value on premium purchase intention of educational AI tools, focusing on the mediating role of customer attitudes among university students in Sri Lanka. Despite the increasing ...
THE EFFECTS OF PERCEIVED LUXURY VALUE ON PURCHASE INTENTION AND THE MEDIATING ROLE OF CUSTOMER ENGAGEMENT WITH SPECIAL REFERENCE TO ONLINE FASHION RETAILING INDUSTRY IN WESTERN PROVINCE IN SRI LANKA.

Sanjeewa, N. S.; Madhusanka, J.D.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

This study investigates the impact of perceived luxury value on purchase intention, with the mediating role of customer engagement, in the online fashion retail industry in the Western Province of Sri Lanka. Customers in ...
FACTORS INFLUENCING THE ADOPTION OF INTERNET BANKING BY WOMEN: SPECIAL REFERENCE TO THE WESTERN PROVINCE, SRI LANKA

Karunarathna, W.D.G.K.D.; Marasinghe, M.A.I.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

This study aims to identify the gender gap in digital literacy and financial behavior in Sri Lanka. Today, women are less likely to use Internet-connected devices such as smartphones, laptops, and tablets. Despite the ...
FACTORS AFFECTING YOUNG CONSUMERS’ PURCHASE INTENTION OF GREEN PRODUCTS: SPECIAL REFERENCE TO CENTRAL PROVINCE, SRI LANKA

Senevirathna, B.G.I.C.D.; Marasinghe, M.A.I.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

The shift towards sustainable consumption has become increasingly important for addressing environmental challenges. Currently, there is a global increase in environmentally friendly products, with green products occupying ...
THE IMPACT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES ON THE PERFORMANCE OF FOOD MANUFACTURING COMPANIES IN WESTERN PROVINCE, SRI LANKA

K.D.P., Perera; Kappagoda, U.W.M.R.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

In today's highly competitive business world, many companies have started adopting green supply chain practices and the demand for these practices is high. Among the manufacturing companies in Sri Lanka, food manufacturing ...
FACTORS AFFECTING ADOPTION OF DIGITAL BANKING SERVICES: WITH SPECIAL REFERENCE TO YOUTH CONSUMERS IN WESTERN PROVINCE, SRI LANKA

K.H.S.P., Dharmarathna; Marasinghe, M.A.I.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

The banking industry plays a pivotal role in modern economies by overseeing financial assets and by offering digital banking services to customers. Technological developments have significantly transformed banking with the ...
IMPACT OF SUPERMARKET SERVICE QUALITY ON CUSTOMER LOYALTY: SPECIAL REFERENCE TO NORTHWESTERN PROVINCE, SRI LANKA

Deshanjalee, T.A.T.; Marasinghe, M.A.I.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

This study explores the impact of service quality on customer loyalty in Sri Lanka’s supermarket industry. With intense competition among major supermarket chains, this research employed the SERVQUAL model to assess how ...
FACTORS INFLUENCING CUSTOMER PERCEPTION OF DIGITAL BANKING SERVICES: A STUDY OF BANKING CUSTOMERS IN THE ANURADHAPURA DISTRICT, SRI LANKA

Diwyanjalee, A.M.A.; Marasinghe, M.A.I.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

Banking practices have changed significantly over time. Initially, customers had to visit physical bank branches, wait in long queues, and conduct transactions in person. However, with the advancement of technology, ...
ANALYZING FACTORS AFFECTING ON ONLINE PURCHASING INTENTION OF MILLENNIALS WITH SPECIAL REFERENCES TO EXECUTIVE LEVEL EMPLOYEES IN ANURADHAPURA DISTRICT

Wimaladasa, M.S.N.; Marasinghe, M.A.I.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

E-commerce has been acknowledged as a major source of all business transactions performed by consumers who prefer to use the internet. There is a new trend among both the young and old generations to use e-commerce for ...
MORPHOLOGICAL CHARACTERIZATION OF SELECTED DIOSCOREA ACCESSIONS

Fernando, W.V.K.; Edirisinghe, E.S.C.; Egodawatta, W.C.P. (Faculty of Agriculture, University of Rajarata, 2024-11-20)

Dioscorea, commonly known as yam, is one of the most important staple crops in the tropics, crucial for economic stability and food security. The Plant Genetic Resource Centre (PGRC) in Sri Lanka has conserved 215 ...

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